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Senior Technical Data Analyst - Req. # : 9867
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Senior Technical Data Analyst
Monday - Friday: 8:45 am - 5:00 pm
$62,000 - $70,000/year
Wilmington, DE, US 19801
* Information Technology
The purpose of this position is to provide web site data and financial analysis along with robust metrics support to all areas of E-Business. Development, monitoring, modeling, and reporting of all key performance indicators and to provide ongoing data modeling and detailed analysis to uncover trends, issues and opportunities with a focus on improving the user experience and increasing online lead generation and transactions.
Works in concert with the Managing Director of E-Business to formulate the data analysis strategy and all supporting tactics.
Create and implement data tracking and reporting processes that support business critical online initiatives including all financials and web site statistics for E-Business on a weekly, monthly and quarterly basis.
Make recommendations for ongoing improvement of online user experience and transaction growth based on data modeling and trend analysis.
Develops, leads, or participates in special projects as required, utilizing financial analysis, transactional data, communication acquisition data, and processes/procedural skills to support business initiatives. Also handles club ops reporting, TQS#1 reporting, and TQS#4 survey analysis along with Omniture reporting for web stats/metrics.
Monitors, analyzes, and interprets all online financial and transactional data in addition to extensive analysis and reporting of website traffic, email campaigns and survey analysis for both internal and external uses (i.e.; National).
Responsible for executing complex analyses of data and being able to explain and display them in simple terms for broad understanding. The expected analyses will require extraction, transformation, and analysis of raw data for inclusion in reports.
Use various web technologies, such as TeaLeaf and Omniture to identify where issues or problems arise within monitored online workflows and make recommendations accordingly to the Managing Director of E-Business.
Create various dashboard” type reports that can be viewed and delivered to senior level management on a monthly basis. This will include but not be limited to web site profitability, web site performance metrics, qualitative analysis, and reporting of various member/non-member surveys performed on the web.
Support various ACP related data analysis and reporting needs that arise out of existing and future ACP E-Business initiatives.
Serves as a resource and liaison with other corporate support departments and with National with focus on website performance, data tracking, modeling and reporting.
Provides accurate tracking of all online acquisition and transactional based projects by ensuring collaborative cross departmental coordination.
The Senior Technical Data Analyst is responsible and accountable for validating online reporting and tracking data quality and consistency; and is accountable for valid and reliable analyses.
Ensure the accuracy and integrity of all results for E-Business at both the club level and the National level.15%
Participates in special projects/data gathering/financial modeling and research as requested by the Managing Director of E-Business.15%
Act as interface on behalf of Managing Director of E-Business with Corporate support departments (Operations Support, Financial, Corporate Audit, IT) to assist in ensuring appropriate support for E-Business by obtaining information, sharing information, and providing data analytics.15%
Assist the Business Analyst team to ensure that every business line is receiving the data and reports that they need to make intelligent decisions steering our business where it needs to go in a timely manner.15%
Proactively identifies opportunities for leveraging best practice and success results across all areas of E-Business and recommends solutions and best alternatives for accomplishing their goals. Interface with other ACP clubs and AAA Holding Companies to share best practices and help coordinate multi-club level collaborative analysis as needed.10%
Communicate with outside vendors, business associates, other AAA Clubs as well as National associates to discuss, share information relating to the performance of mission critical online functions and efficiency of the online member communication efforts (i.e. Acquisition models, transactional models, response models, financial results, and member data). 10%
Perform complex data analysis in support of ad-hoc and standing customer requests. Develop programs, methodologies, and files for analyzing and presenting data. Perform all other data related tasks as required.10%
Supports annual budget development process for E-Business from planning stage, through rollup, presentation preparation, and revision. (Perform key communication role in E-Business as well as be a liaison between Corporate Budget department and E-Business communicating timetables and requirements to complete budget process.) 5%
Ability to guide financial projects, data analysis, and budget activities of E-Business at a level normally acquired through the completion of a four-year degree or equivalent in Finance, Business Administration or a related field, plus a minimum of seven years relevant experience demonstrating increasing responsibilities.
Extensive knowledge of skills, principles, and practices of accounting, financial analysis, managerial analysis, and presentations. Excellent business writing skills particularly in the area of processes, procedures and workflow.
Ability to communicate complex scenarios in an understandable manner by developingprograms, methodologies, and files for analyzing and presenting data.
Knowledge and application of business management, strategic planning, and project management principles and practices.
Ability to translate multi faceted business needs into achievable data analysis strategies and tactics.
Proficient PC and Internet skills required including advanced Excel, PowerPoint, and Access, Internet, Intranet, Tea Leaf, Omniture and dynamic charting.
Strong written and communication skills to ensure effective interaction with all levels of management.
Project Management Certification required.
At least five years of direct interaction with key back office reporting systems, such as Globalware, Atila, and AAA National reporting systems.
Proven ability to create complex data analyses,interpret complex data, present trends and patterns, and make recommendations to support decision making and achieve business goals and objectives.
Ability to perform complex data analysis in support of ad-hoc and standing customer requests. Strong command of website analytic principles, practices, and tools.
Experience in applied statistics, including regression, and value-added analysis.
• Ability to manipulate, synthesizes, and transforms data from a variety of sources
• Experience in data analysis and problem solving with large amounts of data
• Experience using advanced spreadsheets functions to conduct trend analyses
• Ability to understand the strengths, weaknesses, and limitation of given datasets or metrics
• Ability to create and present data in various graphical formats