Database Marketing Analyst II - Req. # : 9831

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Job Title
Database Marketing Analyst II
Career Level
Experienced
Exemption Type
Exempt
Job Type
Full-time
Schedule Required
M - F 8:30 - 5:00
Job Grade
11
Base Compensation
$50,000 - $57,000/year
Other Compensation
Corporate Bonus Plan
Location
Wilmington, DE, US 19801
Special Info

Category
Marketing
Job Description
Competencies:  Analytical/Technical
PURPOSE:
The Database Marketing Analyst (DBMA) position reports directly to the Business Intelligence Marketing Manager, and will be responsible for two or more assigned products within a line of business.  By designing complex list selection strategies that enable efficient targeting, the DBMA will be expected to positively impact marketing response rates and sales effectiveness.  The ideal candidate will be a change agent catalyst, responsible for influencing senior business leaders, peers and external partners alike, driving fact-based decisions built upon quality data analytics and statistics.  
ESSENTIAL FUNCTIONS:
Completing complex data aggregating, mining, and modeling, commingling multiple datasets to develop a streamlined, efficient representation of customer and product transaction lifecycles.
Analyzing marketing campaigns and channels to identify opportunities to improve marketing budget yield.
Creating and delivering presentations designed to influence key stakeholders and drive strategic business decisions.
Collaborating with internal and external partners to design data collection strategies and systemic enhancements to meet current and future business needs to support a 360 degree view of our Customers.
Managing and improving marketing operation functions including client engagement, campaign management and data sharing.
Designing and executing marketing list selections.
RESPONSIBILITIES:
Campaign Execution    50% 
Developing opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI.
Utilizing SAS Guide or campaign management tool to develop and automate marketing campaign list selections and analysis.
Improving or developing new processes to efficiently transfer and share data with service providers and business partners.
Analysis        25%      
   
Using SQL and BASE SAS in a direct invocation environment to complete complex data aggregating as well as commingling multiple datasets to develop a streamlined, efficient representation of customer and product transaction lifecycles.
Completing statistical analysis of marketing campaigns and business processes using SAS Guide.
Utilizing ESRI GIS application to complete spatial and density mapping analysis to support retail and overall club operation strategies.  
Defining target audiences and segmentation strategies that maximize sales opportunities and marketing budget yield.
Designing marketing campaign test matrices that enable evaluation of performance through statistical analysis.
Strategy        25%
Partnering with key stakeholders to design Cross Channel Marketing Strategies for the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
Utilizing analysis to influence key stakeholders and drive the direction of key issues such as contact strategy, communication frequency and seasonality, next best product to buy, and enterprise wide ROI.
Providing thought leadership on opportunities to collect and integrate data from disparate databases for use in driving business intelligence.
Developing new business processes to enable improved support of existing and future partner clubs.
Identifying opportunities to integrate new technologies to enable improved efficiencies in campaign management, list production, analysis and CRM.
Participating as a thought leader, educating and transferring the necessary knowledge to improve enterprise marketing.             

Job Requirements
REQUIREMENTS:
B.S. Degree in Marketing, Economics, Mathematics, Management Information Systems or Computer Information Technology required.3 + years of direct marketing experience
2+ years developing targeting and segmentation strategies in a direct SQL invocation environment.
BASE SAS and SQL certification
SAS Guide experience strongly preferred.
Proficiency in comprehensive Microsoft product suite.
Experience in ETL data manipulation techniques using SSIS.
Must be a team player with excellent interpersonal skills and the ability to work in a cross functional matrix environment.
Proven ability to work independently, managing multiple projects simultaneously in a deadline driven environment.
Demonstrated ability in making independent decisions, uses sound judgment to identify and resolve issues, escalates when appropriate.
Demonstrated ability to translate complex analytics into easy to grasp concepts to non-technical partners.
Demonstrated ability in communicating and influencing multiple levels of management including Vice Presidents, Managing Directors and Directors.